Rank 12 of 32
Burt's Bees Natural Toothpaste (fluoride options)
Familiar natural brand with approachable flavors and wide retail reach.
Easy natural-aisle pickup with real fluoride options
Best for: Shoppers who want a familiar natural brand with fluoride without hunting DTC sites
01. Specs
At a glance
Price, size, and formula flags from the published product data.
- Price
- $5.50
- Price / oz
- $1.17
- Size
- 4.7 oz / 133 g
- Country
- United States
- Founded
- 1984
- Fluoride
- Yes
- Hydroxyapatite
- None stated
- SLS
- No
- Kid-safe
- Yes
- Subscription
- No
02. Tradeoffs
Pros and cons
Pros
- Easy to find in mainstream and natural retailers
- Generally SLS-free natural positioning with fluoride SKUs
- Approachable mint and specialty flavors
- Strong value versus boutique clean pastes
Cons
- Not a hydroxyapatite remineralization specialist
- Owned by a large CPG parent; some shoppers prefer indie brands
- Line complexity means you still need to read for fluoride status
03. Scores
Score breakdown
Sub-scores on a 0–10 scale, shown with each criterion’s weight in the overall ranking.
- Ingredient Safety · 25%7.4
- Remineralization & Efficacy · 25%7.2
- Kid & Family Safety · 15%7.2
- Taste & Texture · 10%7.5
- Transparency & Sourcing · 15%7.0
- Value · 10%8.0
04. Ingredients
What we flagged
Key ingredient notes from our review. Not a scare list.
- depends
Supports cavity prevention when present.
- clean
Natural flavor / botanical framing
Brand strength; not a substitute for an enamel active.
- clean
SLS-free (typical)
Common reason natural shoppers try Burt's Bees oral care.
Full ingredient list
Burt's Bees toothpaste SKUs vary. Confirm fluoride status and full ingredient list on your carton.
05. Review
Our take
Burt's Bees is the natural toothpaste many households already trust from lip balm muscle memory. Fluoride SKUs give it a credible efficacy floor, and cleaner surfactants help Ingredient Safety versus Crest-style tubes. It will not outrank dedicated HAp brands on remineralization storytelling.
Retail reality
Part of ranking usefulness is answering what is on the shelf today. Burt's Bees is often that shelf. Flavors are familiar, pricing is friendly, and the brand language matches natural-leaning shoppers even when the parent company is large.
Where it wins and loses
Value and accessibility are strengths. Remineralization is fine with fluoride, not category-leading without HAp. Transparency is average: readable marketing, less dose theater than premium mineral pastes.
Verdict
A sensible everyday natural-fluoride bridge brand. Upgrade if you specifically want hydroxyapatite dosing or maximal indie sourcing stories.
06. Where to buy
Burt's Bees
Outbound link to the brand or retailer listed for this product.
07. Glossary
Related ingredients
Entries from our glossary that appear on this paste or in its flags.
- Fluoride
The most evidence-backed cavity fighter in toothpaste, with real swallowing-dose limits for young kids.
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