Rank 17 of 32
Native Fluoride-Free Toothpaste
Simple clean-brand toothpaste from a mainstream natural personal-care name.
Approachable clean paste; light on remineralizing actives
Best for: Adults who want a simple fluoride-free clean paste from a brand they already trust
01. Specs
At a glance
Price, size, and formula flags from the published product data.
- Price
- $8.00
- Price / oz
- $2.00
- Size
- 4 oz / 113 g
- Country
- United States
- Founded
- 2015
- Fluoride
- No
- Hydroxyapatite
- None stated
- SLS
- No
- Kid-safe
- Yes
- Subscription
- Available
02. Tradeoffs
Pros and cons
Pros
- Familiar clean brand many households already buy for deodorant
- Fluoride-free and SLS-free positioning
- Pleasant, simple flavors
- Easy Target and online availability
Cons
- Not a hydroxyapatite dose leader
- Clean brand halo can exceed formula ambition
- Premium-ish price for a basic natural paste
03. Scores
Score breakdown
Sub-scores on a 0–10 scale, shown with each criterion’s weight in the overall ranking.
- Ingredient Safety · 25%7.8
- Remineralization & Efficacy · 25%5.5
- Kid & Family Safety · 15%7.8
- Taste & Texture · 10%7.6
- Transparency & Sourcing · 15%7.2
- Value · 10%7.0
04. Ingredients
What we flagged
Key ingredient notes from our review. Not a scare list.
- depends
Swallow-conscious preference; pair with strong hygiene habits.
- clean
SLS-free
Matches clean personal-care expectations.
- caution
Limited remineralizing active clarity
Main reason it ranks below HAp specialists.
Full ingredient list
Native toothpaste formulas should be verified on-pack. We are not publishing a full INCI from independent testing.
05. Review
Our take
Native brings its clean personal-care reputation into toothpaste with a fluoride-free, SLS-free everyday paste. It is pleasant and accessible, but it does not compete with top remineralizing formulas on stated enamel actives.
Brand trust transfer
Many shoppers try Native toothpaste because the deodorant already lives in the bathroom. That path is rational. The formula aims for simplicity rather than clinical enamel theater.
Scoring
Ingredient Safety is decent for a clean mass brand. Remineralization is the soft spot versus HAp and fluoride leaders. Value is okay for Target-shelf clean, not bargain.
Verdict
Fine daily fluoride-free paste for low-risk adults who prioritize brand familiarity. Move up the list for dose-transparent remineralization.
06. Where to buy
Native
Outbound link to the brand or retailer listed for this product.
07. Glossary
Related ingredients
Entries from our glossary that appear on this paste or in its flags.
- Fluoride
The most evidence-backed cavity fighter in toothpaste, with real swallowing-dose limits for young kids.
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