Rank 18 of 32
Twice Oral Wellness Toothpaste
Design-forward fluoride toothpaste with lifestyle branding.
Premium fluoride lifestyle paste with strong flavor appeal
Best for: Adults who want a stylish fluoride toothpaste and care more about flavor than ultra-clean surfactants
01. Specs
At a glance
Price, size, and formula flags from the published product data.
- Price
- $12.00
- Price / oz
- $3.53
- Size
- 3.4 oz / 96 g
- Country
- United States
- Founded
- 2018
- Fluoride
- Yes
- Hydroxyapatite
- None stated
- SLS
- Yes
- Kid-safe
- No
- Subscription
- Available
02. Tradeoffs
Pros and cons
Pros
- Fluoride efficacy with polished brand presentation
- Distinctive flavors that adults actually enjoy
- Subscription-friendly DTC model
- Clearer lifestyle positioning than generic drugstore tubes
Cons
- Not aligned with strict SLS-free clean-label filters
- Premium price for a fluoride paste without HAp leadership
- Less relevant for toddler swallow-safe natural shoppers
03. Scores
Score breakdown
Sub-scores on a 0–10 scale, shown with each criterion’s weight in the overall ranking.
- Ingredient Safety · 25%6.2
- Remineralization & Efficacy · 25%8.0
- Kid & Family Safety · 15%6.2
- Taste & Texture · 10%8.5
- Transparency & Sourcing · 15%7.2
- Value · 10%6.0
04. Ingredients
What we flagged
Key ingredient notes from our review. Not a scare list.
- depends
Primary cavity-prevention active.
- avoid
SLS (typical conventional foam)
Costs Ingredient Safety points for this audience.
- clean
Flavor-forward design
Taste is a genuine strength.
Full ingredient list
Twice formulas are fluoride oral-wellness pastes. Confirm surfactants and full INCI on the current label; we do not invent a full list here.
05. Review
Our take
Twice is what happens when a lifestyle brand takes fluoride toothpaste seriously on flavor and packaging. Remineralization scores well for fluoride; Ingredient Safety and kid suitability trail cleaner natural options because of conventional paste architecture.
Adult taste matters
If mint boredom is why you skip brushing, Twice is speaking your language. The brand sells oral wellness as a daily ritual with better design than the bottom drugstore shelf.
Audience mismatch risk
This site's core reader often filters for SLS-free and swallow-conscious formulas. Twice can still be a fair adult fluoride pick, but it will not top Ingredient Safety.
Verdict
Strong taste-and-fluoride lifestyle option. Not the crunchy-mom default.
06. Where to buy
Twice
Outbound link to the brand or retailer listed for this product.
07. Glossary
Related ingredients
Entries from our glossary that appear on this paste or in its flags.
- Fluoride
The most evidence-backed cavity fighter in toothpaste, with real swallowing-dose limits for young kids.
- Sodium Lauryl Sulfate
A strong foaming detergent linked to mouth irritation and canker sores for many people.
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